The Fit Mom Project is an app for expecting mothers and new moms who need immediate access to information & tools related to nutrition, exercises & fitness, and primary health care. The founders – Ashwini Marathe, Mandar Marathe & Nilesh Satpute envision The Fit Mom Project to be a critical platform that will bring together nutritionists, physiotherapists, gynaecologists / obstetricians and other health care providers in a bid to deliver health services to regions that are devoid of access to primary healthcare.
Neonatal death (new born death occurring within 28 days postpartum) is often attributed to inadequate access to basic medical care, during pregnancy and after delivery. This accounts for 40–60% of infant mortality in developing countries, including India.
With personal funds and limited time, The Fit Mom Project was launched in September 2016 as a blog. The App was launched much later in January 2017 and promises to achieve much more. The current version of the pregnancy app includes these basic features:
- 100+ demonstrations of Prenatal & Antenatal Exercises by certified Physiotherapists and Antenatal Specialists
- Pregnancy Tools & Calculators like Due Date Calculator, BMI Calculator, Weight Gain Estimator, Ovulation Calculator and more.
- Blogs on Fitness, Yoga, Exercises, Nutrition, Lifestyle for moms.
Very soon, the App will provide access to Nutritionists, Physiotherapists & Gynaecologists via a Q&A Chat feature. Expecting mothers and moms will be able to chat with experts and get answers to their most pressing questions. Future initiatives include listing of service providers on the website www.fitmoms.in and within the App. The Fit Mom Project Team is working with leading nutritionists to put together food composition tables for local Indian foods by region. This rich information will aid in meal planning & nutrition counselling. The team is also in talks with leading diagnostic / pathology laboratories to collaboratively offer cardiology, radiology and pathology services to mothers. An iPhone and a Android Tablet version of the App are under development.
The Fit Mom Project Android App has received 2000+ downloads organically in 3 months of launch. The team is now working towards bringing better features and generating traction in the months to come.
The Free App is available for download on the Play Store:
Please download and share with expecting mothers and other friends who might find it helpful.