Sapna, Bachat, Udaan: Aarthik Bal, Har Parivar ka Ha

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Children watching the MCVs at the Sapna, Bachat,  Udaan programme

For kids, financial planning is a task for elderly people, they just know that money can buy them things. But, if kids will be taught the value of savings, it will present a way to a generation of mindful, consumers, investors, savers and givers.

Considering the absolute need for financial empowerment amongst children and their families, Sesame Workshop in India and MetLife Foundation, launched a new multimedia global initiative called “Sapna, Bachat, Udaan: Aarthik Bal, Har Parivar ka Haq”. The workshops are currently being held in Shahdara, New Delhi, where Sesame Workshop is organizing Mobile Community Viewings (MCVs). SWI has converted a vegetable cart into a mobile TV, which travels to each street of the selected area calling out for children to watch educational and entertaining videos on financial empowerment. The workshop also sets an environment where the attendees are seen enjoying every activity which is conducted for the people like making your own piggy bank or activities related to planning, sharing and saving. Also, enlightens the kids by letting them learn the tacts to set goals, have aspirations, make plans and understand the fact that the choices they make everyday could help them achieve their dreams.

Launched in April 2015, the programme has its priority set on young children and their families in order to help them acquire prudent healthy financial skills and behavior. Infact, the workshops involve some engaging ideas like featuring the Galli Galli Sim Sim Muppets,language for discussion, and effective strategies for spending, saving, sharing and donating to easily get through the minds of innocent kids.

Not just this, the workshop has its focus on improving the overall dialogue between parents and children towards making informed choices around spending, saving, sharing and to help them realize their financial and non-financial goals.The workshop is a complete feed to the development of a strong foundation that encourages wise financial decision-making and provides them with information to emphasize the importance of financial Planning.

In India, Sapna, Bachat, Udaan will reach approximately 1.7 million people through community engagement in Rajasthan, Delhi and Jharkhand and over 18 million children through national television. A core set of audio-visual, print and digital resources have been created for the initiative in Hindi language.

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